Working on a BP and sharing this great tip and fairly simple formula with the venture team:
“You need to position your product in the mind of your user,” says Jackson. “And that requires taking your potential users into account, assessing the product’s strengths and weaknesses, and considering your competition. There are so many products out there, and people are busy. You have to know who you are.” She offers a fairly simple formula that combines all of these criteria:
For (target customer)
Who (statement of need or opportunity),
(Product name) is a (product category)
That (statement of key benefit).
Unlike (competing alternative)
(Product name)(statement of primary differentiation).
For World Wide Web users
who enjoy books,
Amazon is a retail bookseller
that provides instant access to over 1.1 million books.
Unlike traditional book retailers,
Amazon provides a combination of extraordinary convenience, low prices and comprehensive selection.
More tips and source http://firstround.com/article/The-30-Best-Pieces-of-Advice-for-Entrepreneurs-in-2014
Andromede Ventures 